Welcome to Paris Photo Salon

You're in. The next issue will arrive on Tuesday, and I'm genuinely glad you're here.

Find your welcome email

Look in your inbox for an email from me with the subject Who said you could join the Salon?

Your free guide, Learn to See Like the Masters, is inside.

If you don't see it in the next few minutes, check your Promotions tab or Spam folder and drag it to your main inbox. This is the single most important thing you can do to make sure future issues actually reach you.

What to expect

Every Tuesday, you'll receive one issue covering the three things that matter most in photography:

seeing, shooting, and selling.

Each one is a short read. None of it is filler.

While you're here

The Salon's about three things: seeing, shooting, and selling. The free guide on its way to your inbox is about the first one.

I want to tell you about something for the third.

A colleague of mine, Craig Alexander, has sold over $1.6 million in landscape and cityscape prints, mostly to total strangers online. Before that, he failed at it for six years.

What changed wasn't his photography. It was a single insight about which images actually sell and which ones quietly disappear into the noise.

He calls it Market-Message-Match, and he's created a short audiobook and PDF guide called Sell Your Photos. It's roughly two hours. You can listen on a walk. Serge Ramelli wrote the foreword.

Inside, you'll learn what subject matter is already selling and how to find it in your own region, the specific reason most landscape and cityscape prints fail to sell online no matter how well they're shot, and a technique called icon stacking that one of Craig's students used to go from 43 sales to over 1,000 on Etsy.

It's $19.

That's half the regular $39 price. It's the Salon's price.

If you've ever suspected your work could sell and you just haven't found the lever, this is the most specific answer I know of.

Or skip ahead. The next issue arrives Tuesday either way.

James
The Salonnier
Paris Photo Salon